#Hashtag Twitter Chats

I've been on twitter for almost 3 years and has never followed and be involved in a 'hash tag twitter chat' until now!  A couple weeks ago I followed chat, it was all about how to market your business around holiday events to drive sales. i.e valentines day, christmas, easter. The main focus was around Valentines day as it was approaching. It was sponsored by Amazon and had people who were experts in marketing, business owners, graduates, students and ordinary folk from around the world answering 9 questions that were put to the participants.  If you want to look back at the chat the hash tag used was '#smbvalentine'

Anita Campbell,  a Forbes Top Influential Woman for Entrepreneurs had some great answers as did the other participants; so much i downloaded the whole transcript. Whether I set up my own business, a consultant to a start up or working in a agency these tips and tricks would going to come in handy. 


As I didn't major in marketing, it has been a learning curve and the chat pointed out some things i would of never thought about, for instance a marketing calendar. Here's one i found displayed as an infographic. Note that when you make a generic calendar and list all the holidays doesn't mean you should use them all some may not compliment your business. Another tip I learnt, you don't have to be so obvious marketing ideas around Valentines day doing a ' love your customer event'  'Wrap your purchase with love', realtors using Valentine’s Day theme “Fall in love again … with a new home.”

. If you were using location based strategy you could collaborate with a restaurant or flowers shop ' Spend over £30 and get 20% off at Fiona's flower shop' 

I never knew that Facebook allows targeting based on relationship status for laser-focused ads. All in all i really enjoyed the chat and best of all it was free and I didn't have to leave my house or change out of my pajamas! 

This got me thinking also if you were a small business getting feedback from customers and potential customers would be key. I have in the past have started a blog on projects, however as a really small team it was very time consuming but hold a tweet chat every month on different fun topics that would entice them and in turn get you get feedback you can analyse is a win win. Plus you would be creating a community through social media.


As this blog is called Get a life I would love to host a twitter chat on a hot topics so we can all bounce and learn of each other.